As a brand and website designer in a sea of many, you need to make sure you establish yourself as the go-to expert. To do that you need to have a strong online presence and show up on platforms your ideal audience is searching. It might be social media, but I will put money on it being a search engine first. And preferably Google and Pinterest.
That is why you need to build a presence on those two platforms. And simply making your killer website isn’t enough. These platforms thrive on new fresh content, they are hungry for more. And you need to deliver that.
Blogging is an amazing way of building authority and SEO. But I understand that it can be challenging to come up with a new blog post every month. That’s why I have made a collection of 10 must-have blog posts for any brand and website designer. These will help you establish yourself as an expert, bring in more people regularly, and strengthen your SEO.
Let’s dive in, and as always take what resonates with you and leave the rest.
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Case Studies: Showcasing successful projects and detailing the design process, challenges faced, and solutions implemented can provide valuable insights for potential clients.
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Design Trends: Highlighting current design trends, emerging styles, and innovative techniques can help keep clients informed and demonstrate the designer’s expertise. Website Design Trends to Watch Out For: Analyze the latest trends in website design, including user interface (UI) and user experience (UX) considerations. Provide insights into how these trends can benefit businesses.
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Showcase Your Portfolio: Regularly updating the portfolio section with new projects and designs can attract potential clients and showcase the designer’s skills and range of work.
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Tips and Tutorials: Providing tips, tutorials, and how-to guides on design tools, techniques, and best practices can establish the designer as an authority in their field.
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Design Inspiration: Curating and sharing design inspiration from various sources, including other designers, websites, and real-world examples, can spark creativity and engage visitors.
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FAQs and Resources: Addressing frequently asked questions about the design process, pricing, timelines, and other common queries can help potential clients better understand what to expect when working with the designer.
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Why Branding Matters: Discuss the importance of branding in a competitive online world. Explain how a strong brand translates to website design and user experience.
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Common Website Design Mistakes (and How to Avoid Them): Highlight some recurring website design pitfalls businesses make. Offer practical solutions and best practices to create an effective website.
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The Importance of Responsive Design: Discuss the necessity of responsive website design for optimal viewing on all devices (desktop, mobile, tablet). Explain the benefits of a responsive approach for user experience and SEO (Search Engine Optimization).
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How Content Strategy Impacts Website Design: Highlight the importance of content in website design. Explain creating a content strategy that complements the overall design and user experience.
All of these examples, when working together will help you not only rank with the search engines but also attract clients to your brand and website design business.
But if getting this done seems challenging I offer a blogging service alongside my Pinterest management service. So either drop me a DM on IG or inquire here and let’s get you more visible and attract those dream clients.
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