With social media being what it is right now you have to ask yourself if putting all your eggs in that basket is the right move for you. Will it get you to where you want your business to be in 5 years? Does it provide a long-term marketing solution for you? Do you believe you can keep up with the growing demand of being online all the time to be seen?

As a creative CEO, you need to figure out how you want to show up and where it’ll work for you in the long run. When you’ve done that you need to figure out if that is something you want to DIY (do it yourself) or outsource. If you want to start by DIYing I suggest taking a look at this lesson on how to leverage Pinterest’s best practices as an online service provider. It’s going to help you go in the right direction on how to use Pinterest as a part of your funnel by following Pinterest’s own recommendations.

If you’re leaning towards outsourcing you have to find someone in the industry you connect with who will take on your business goals as their own to make sure you see the ROI you desire.

In this article, I’m going to go a little deeper into how that can look when it comes to outsourcing your blogging and/or Pinterest marketing. Honestly, if you want a long-term marketing strategy that’s going to give you white space in your calendar and work for years, it’s the way to go.

Outsourcing can be an investment, or it is an investment, but for some, it might be a stretch with their budget. So I’ll go over the cost and how that can look like when working with someone like me, a blogging and Pinterest manager.

There are 4 key questions you need to ask both yourself and the expert you’re looking to hire before signing a contract:

1 The investment of a Pinterest manager:

Outsourcing a part of your business might be a cost you’re not sure you can handle. But the truth is that trying to do it yourself without the expertise is going to take longer, take more time, and in the end cost you more money.

But you don’t have to jump into full management right away, there’s great options for learning how to do it yourself. Like a course, I suggest Amy LeVees Pinterest Rank Boost, she covers EVERYTHING you need to know, it’s easy to digest and she keeps it updated.

Or hiring someone who will walk you through your account and help you with a custom strategy making sure you reach your goals. Like my Pinterest Intensive where you walk away knowing exactly how to reach your ideal audience with as little as an hour on Pinterest a week.

No matter which way you choose to take it, having some sort of expert help will give you a leg up and increase your chances of success.

2. How is hiring a Pinterest manager going to increase your website traffic?

When you pin your content to Pinterest that is optimized for discovery with links to your website you increase your chances of being seen by your target audience, which leads to them saving your content and you building backlinks with your website links. This will strengthen your position with Google, and it will push your pins out further to a new audience

And with more people seeing your content on Pinterest, more people will click on your links and visit your website!

3. Will hiring a Pinterest manager lead to more sales and inquiries?

With more people landing on your site (that’s ready for the traffic) you will see an uptick in sales, and if you offer a service you’re strategically marketing in several places on your website (like in blog posts) you’ll also see more leads inquire about your service.

Note! If your website is not set up with a sales funnel or long-form content showing your expertise you might not see these results.

4. How can outsourcing Pinterest marketing improve my brand awareness and credibility?

People are on Pinterest to be inspired and buy, that’s why leveraging the visual search engine will help you build brand awareness and show you as an expert in your industry if you pin with a strategy curating content that’s cohesive with your brand.

As a brand and website designer, copywriter, or wedding photographer (or any creative) you will benefit by showing off your portfolio and client work to attract a new audience and show them exactly how you can serve them.

So whether you are looking to DIY or hire out your Pinterest marketing there are always pros and cons and you have to really take a look at your business what your goals are, and how you can reach them.

If you want to DIY expect to make time in your calendar to learn Pinterest, just pinning what you post to Instagram isn’t good. One is a search engine and one is social media.

If you want to let the task go and outsource, you want to make sure it’s with someone you vibe with and that you can share your goals and business with. The person you choose will be with you for a long time.

And if you decide you want to hire out so I can help you do it yourself or take it off your hands, inquire here or book a vibe check.