Even as a food blogger you want to make sure you have an email list. That’s because as a blogger the only thing YOU OWN yourself is your email list. Think about it, you could get hacked or something else unpredicted could happen. You’ll lose all your traffic in a blink of an eye. And it’s going to take time to build up that traction again. But if you have a packed email list you’re already started. 

But people aren’t just going to give you their email just like that. You have to provide genuine value that aligns with your audience’s interests. That’s why I listed out 5 simple easy-to-make opt-ins to collect those emails.

1. Meal Planning Guide – Provide a step-by-step guide to help your audience plan their meals effectively. You can include tips, templates and even a sample meal plan.

2. Cooking Cheat Sheet – This could be an informational sheet including measurements, ingredient substitutions, and cooking time for commonly used ingredients.

3. Kitchen Staples Checklist – This could be a printable checklist of essential pantry items, spices, and ingredients to stock up for a well-equipped kitchen.

4. Meal Prep Made Easy – A beginners guide to meal prepping. Include tips, recipes and a sample meal prep plan that’s perfect for batch cooking and planning.

5. Guide to Food Photography – Share all your tips for capturing those drool-worthy food pictures. 

Remember to promote your lead magnet across your blog, social media and Pinterest to attract new subscribers. And remember to keep giving value through email after they sign up.

Get started or optimize your Pinterest journey with my checklist and SEO email course