There is no secret that being on the first page of a Google search result will land you more visitors than being on pages 2, 3, or 4. And in return land you more sales and clients. To achieve that you need to be conscious of your website SEO and have your keywords strategically placed as well as a good number of links that Google can index.

A blog can be a great way to ensure you get a good amount of keywords and links, even backlink your pages throughout your articles. By linking to other relevant blog posts on your website you help Google to understand the structure of your website and the relationships between your different pages.

Learn more about how to build a funnel for your website here so you can backlink in an efficient way

That’s why I’ve collected a few useful action steps to get you started or revamp your blog strategy.

The first thing you need to focus on is writing high-quality content that is relevant to your target audience. If you run a business blog you want to stay within your niche. People are not wanting to read about your weekend adventures.

They should be informative, answer questions, engage your audience, and be useful to your readers.

Here are some tips for writing high-quality blog posts:

• Do your research. Make sure you have a good understanding of the topic you’re writing about.

• Write in a clear and concise style. Avoid using jargon or technical terms that your readers may not understand.

• Use a variety of sentence structures and lengths. This will make your writing more engaging and easier to read.

• Proofread your work carefully before publishing.

You also need to make sure you use relevant keywords throughout your blog posts but don’t stuff them in. Keywords are the words and phrases that people are searching for online. When you use relevant keywords in your blog posts, you’re more likely to appear in their search results.

Here are some tips for using keywords effectively:

• Use keywords in your title tag, meta description, and headings.

• Use keywords throughout the body of your post, but don’t overuse them.

• Use long-tail keywords whenever possible. Long-tail keywords are more specific and less competitive than short-tail keywords.

When you have your article published you need to promote your blog posts on social media and other websites. It’s no secret that my number one platform for sharing blog posts is Pinterest. It’s the biggest traffic driver to my website and my client’s sites besides Google itself. This means that it’s always a priority to get fresh new pins out there.

Pinterest can also help your content rank on Google – read all about it here.

But there are also several other ways to promote your articles:

• Share your posts on Instagram, Facebook, LinkedIn, and other social media platforms.

• Email your posts to your subscribers.

• Reach out to other bloggers in your industry and ask them to share your posts.

Another great way to get your name and links out there to help your Google ranking and SEO is to build relationships with other bloggers in your industry and guest post on their blogs.

Guest posting is a great way to get your content in front of a new audience and build backlinks to your website.

Here are some tips for guest posting:

• Find blogs in your industry that accept guest posts.

• Pitch your ideas to the blog owners.

• Write high-quality guest posts that are relevant to the blog’s audience.

• Include a link back to your website in your author bio.

You also need to keep in mind that the platform you use for blogging is SEO-friendly. How to keep an eye out for that is to look for these things:

• The ability to use custom titles and meta descriptions

• The ability to generate XML sitemaps

• The ability to include canonical tags

• The ability to optimize images for search engines

Several different blog platforms are available, such as WordPress, Blogger, and Squarespace. I love Squarespace. It’s hosting my website, members portal, and blog, as well as my shop.

Additional tips for writing blog posts that rank on Google:

• Make sure your blog posts are well-structured. Use headings, subheadings, and bullet points to break up your text and make it easier to read.

• Use images and videos to break up your text and make your posts more visually appealing.

• Optimize your images for search engines using relevant keywords in the file names and alt text.

• Monitor your blog’s performance in Google Search Console. This will help you to see which keywords are driving traffic to your website and which keywords you need to target more in your blog posts.

By following these tips, you can write high-quality blog posts that will rank on Google and help you achieve your business goals. Remember, it takes time and effort to build a successful blog, but it’s definitely worth it in the long run. If you need guidance or help book a free call and let’s get your website on the first page on Google.

Sources:

• HubSpot: Blog SEO: https://blog.hubspot.com/marketing/blog-search-engine-optimization

• Backlinko: Hub of Content: Blog SEO: https://backlinko.com/hub/content/blog-seo

• HubSpot: The Benefits of Business Blogging: https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

• Google Search Console: https://search.google.com/search-console/welcome