A sustainable marketing system for creatives who are done with burnout and ready for freedom-first growth.
If you’ve ever felt like you had to be everywhere just to stay visible,
If your weeks are full of posting, pitching, and performing for people who still ghost you,
If you secretly wonder how others are making sales while sipping coffee at 2 PM on a Tuesday,
This is for you.
I’m Stine. I help creative entrepreneurs build sustainable, freedom-first businesses using a system I call the Overflow Funnel. It’s designed to help you grow without sacrificing your time, your energy, or your values.
Let’s talk about what it really means to market your business in a way that works while you rest.
What Is the Overflow Funnel?
The Overflow Funnel is a visibility and conversion system for creatives who want more space, more alignment, and more impact.
It’s built on three key platforms:
- Pinterest for sustainable traffic
- Blogging for building trust
- Email marketing for connection and conversion
Together, they create a marketing funnel that quietly does the heavy lifting behind the scenes. You don’t need to show up live every day. You don’t need to go viral. You don’t need to perform to prove your worth.
This is anti-hustle marketing that still gets results.
Why I Built It
I didn’t build the Overflow Funnel because I thought it sounded cute.
I built it because I was burned out, stuck, and genuinely questioning whether running a business was worth it.
I was tired of relying on social media to get clients.
Tired of forcing content that felt empty.
Tired of doing everything “right” and still not seeing the results I wanted.
So I started from scratch. I focused on the things that felt aligned: teaching, serving, creating high-value content, and building real relationships. That became the foundation for the Overflow Funnel. And for the first time in a long time, my marketing felt easy, intentional, and actually enjoyable.
Now I use this exact system to run my business and support my clients in building theirs.
Why Pinterest, Blogging, and Email?
These three platforms are the secret sauce behind sustainable marketing for creatives. Let’s break it down.
📌 Pinterest: The Discovery Engine
Pinterest is a visual search platform, not a social one. That means your content can live there for years and still drive traffic. It helps you get found by people who are already searching for the services or knowledge you offer. It’s the front door of your funnel.
📝 Blogging for Business: The Trust Builder
Your blog positions you as an expert and gives your audience real clarity. It shows people how you think, how you work, and why you’re the one they’ve been looking for. Great blog content doesn’t just educate, it converts.
✉️ Email Marketing for Creatives: The Relationship Closer
Email is where the magic happens. It’s where you nurture real relationships, connect on a deeper level, and make the sale feel natural. When you stop sounding robotic and start writing like a real human, email becomes your highest-converting platform.
The Results Are Real
Now that I’ve built this system, I don’t rely on Instagram for leads.
I don’t panic when I take time off.
I don’t feel like I have to post just to stay relevant.
The Overflow Funnel brings in the right people, with the right mindset, at the right time.
It feels aligned. It feels grounded. And it actually works.
What’s Next
This post is just the beginning. In the next few weeks, I’ll break down each piece of the funnel in detail so you can build one that fits your business.
You’ll learn:
- How to use Pinterest to bring in qualified leads
- How to write blog content that connects and converts
- How to create email sequences that sell without sounding salesy
You don’t need to be louder or flashier to succeed.
You just need a marketing system that matches your energy and supports your goals.
Ready to Build Your Own?
If you’re curious about building your own Pinterest funnel or just want a simple way to get started with sustainable marketing, grab my free Overflow Funnel Mini Map below. It’s designed to help you map out your funnel in less than 30 minutes.
This is marketing that respects your time.
This is strategy without burnout.
This is your way out of the hustle.
Let’s build your Overflow Funnel.
