Creating a tailored to your business Pinterest marketing strategy is not something you do by snapping your fingers. It takes a little more time and effort and there are a lot of factors that come into play. A few factors you can keep in mind are:

1. Having a regular flow of new fresh links to pin

2. Knowing how your ideal audience is using Pinterest

3. Leveraging a mix of educational content with a portfolio to position you as an expert

4. Pin regularly with keywords

One of them is creating pins people want to click through on. You see, you can have aaaaall the right keywords and all the right content but if your pin design doesn’t resonate with your dream client your strategy is a waste of time.

To create pins that fit your brand I conduct a thorough audience research combined with my competitor research I figure out what pin design attracts and converts your dream client from browsing on Pinterest to a website visitor. Use your branding as the icing on the cake to build brand awareness and have that red thread of strategy and storytelling through your online presence.

Adapting the type of content and how it’s phrased is also a key element to reaching those business goals and building a strategy that’s designed to reach your goals.

If you’re in a season of educating, nurturing, and building your community our focus is pushing out all your educational content, you blog posts, lead magnets, and portfolio. This will bring in all those people looking to get started, hire someone, or DIY.

It’s a lot about pushing the how-to content, listicals, and what you can do for them.

Creating a tailored Pinterest marketing strategy takes time, but if you put in the effort initially you’ll see a massive payoff.

Grab my free Pinterest Guide for Business to get started or re-vamp your account with some guidance from me.