If you’re using Pinterest to grow your brand or business, you might be wondering how to get more followers. It’s a common question, but here’s the thing: Followers on Pinterest aren’t as crucial as you might think. In this article, I’ll explain why follower count shouldn’t be your main focus and what you should be prioritizing instead.

Why Pinterest Is Different from Social Media Platforms

Unlike Instagram, TikTok, or Threads, Pinterest is a search engine. When people log into Pinterest, they aren’t there to follow accounts and keep up with their daily posts. They’re searching for solutions to their problems, whether it’s finding a recipe, planning a wedding, or getting inspiration for home decor.

The Role of Followers on Pinterest

While followers do play a role on Pinterest—after all, they see more of your content in their smart feed—they don’t behave the same way as followers on other platforms. On Instagram or TikTok, followers might tune into your daily posts, stories, or videos, but on Pinterest, they’re more likely to engage with your content when it aligns with their immediate needs.

Use Pinterest to grow your audience

Creating Problem-Solving Content

So, if followers aren’t the key to Pinterest’s success, what is? The answer lies in creating problem-solving content. Content that directly answers questions, offers solutions and inspires action drives engagement on Pinterest. When users find content that helps them achieve their goals, they’re more likely to click, save, and share it.

How to Getting Your Content Seen

To make sure your content reaches the right audience, you need to focus on SEO—specifically, how you use keywords on your account and in your content. Pinterest’s algorithm relies heavily on keywords to determine what content to show users. By optimizing your pins, boards, and profile with relevant keywords, you signal to Pinterest that your content is valuable and should be shown to more people.

Learn how to optimize your Pinterest account with keywords here

Why Followers Still Matter—But Not as Much as You Think

Now, don’t get me wrong—having followers on Pinterest isn’t a bad thing. Followers do see more of your content in their smart feed, which can increase engagement. However, they shouldn’t be your main focus. By concentrating on creating valuable content and optimizing it for search, you’ll naturally attract followers over time.

Focus on What Matters

Pinterest is a powerful tool for driving traffic and growing your brand, but it’s important to understand how it differs from other platforms. Instead of chasing followers, focus on creating content that solves problems and optimizes your Pinterest SEO. The followers—and the results—will follow naturally.