Get to know Pinterest

This is how Pinterest works:

Pinterest is a search and discovery platform. Users go there to be inspired and discover new products before making a commitment to buy, paint, cook, or whatever else they are looking for. They’re not there to doomscroll!

Understanding the importance of Pinterest for business growth:

These are the people you are reaching when leveraging Pinterest:

There are 456 million people using Pinterest every single month!

60% of the global audience are women, and male pinners and Gen Z pinners are up 40% year on year!

97% of top searches are unbranded! That means the audience does not care that you are not a big-known brand, it’s easier to be discovered because they want to hear from you. 46% of the weekly audience actually discovers a new brand or product through Pinterest.

Let me ask you a question! If you were to redo your kitchen, where would you look for inspiration for your new one? I’m willing to put money on it being Pinterest!

And you’re not alone. 61% of the audience say that that’s where they go when starting a new project. That’s a lot of people!

‘’Pinterest is where people browse, discover, and buy. Show up at the moment of inspiration, and take your audience from idea to ‘I did.’’ – Pinterest

These facts are straight from Pinterest themselves so we know they are updated with the latest analytics they have published.

With these facts at hand, you can see why Pinterest is such an amazing platform to market your business, whether you run a blog, or sell a product or service. There is an audience for you on the platform.

But it wants to preface that it’s not a quick fix, endorphin-chasing platform. It takes time. You can expect it to take anywhere between 3 – 12 months before you see an ROI (return on investment). But when you reach that point and get the momentum, there’s no looking back because you will reach new levels in business. More sales, more readers, more bookings, and a higher income level.