The ad tool is great for finding the right audience by using details from your pins to select your audience based on age, gender, location, and language. You can also target people based on their interests or specific search terms. Pinterest ad tools can also help you find people with similar interests to your existing customers by using the audience that behaves like others.
Pinterest is different from other social platforms as users are largely there to discover new products. Therefore, ads do well on the platform. Pinterest offers a mix of free and paid advertising tools. By combining both, you can earn 3x more conversions and 2x as much ROI (return on investment) on your advertising budget compared to paid ads alone. Pinterest also has one of the lowest CPCs (cost per click) compared to other advertising platforms.
As an audience, why do you use Pinterest? Is it to discover new ideas and inspiration? Pinterest users want to find new products, brands, and projects. With that in mind, it can be said that pinners value ads more than on other platforms.
Let’s compare another major platform to advertise on, Facebook, with Pinterest.
Pinterest has 450 million active users per month, while Facebook has 2.8 billion active users per month. So why choose Pinterest?
Pinterest users are 7x more likely to say that the platform is the most influential platform for purchasing decisions. Pinterest’s quarterly ad reach is growing by 6.3%, while Facebook’s is growing by 2.2%. Pinners are 66% more likely to give new brands a chance and remain loyal.
“Advertising on Pinterest is like running ads on a bus that only goes to the mall. Everyone on board is ready to shop. You just need to get your brand in front of them.” – hootsuite
Pinterest has different ad formats:
Standard – displays your products and content in a simple vertical or square image format.
Video – captures the attention of the pinner and conveys a story in an interesting way.
Shopping – increase reach by quickly converting all of your product pins into ads.
Carousel – add another dimension by allowing pinners to swipe through multiple images in a single ad.
Collections – showcase your products as they can be used in a hybrid format with a mix of lifestyle images and video.
Idea – bring your brand to life with a captivating multimedia storytelling format.
Use the ad tool to create campaigns and targeted advertising.
Use the ad tool to create campaigns and targeted advertising. The ad tool is perfect for finding the right audience. You always want your ads to be shown to those who are most interested in your content. Pinterest’s tools can help you with:
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Choosing your audience – they use information from your pins to select your audience, including age, gender, location, and language.
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Interests – reach people based on their interests so your ads appear in their feeds as they scroll.
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Keywords – reach people who are searching for specific terms by targeting ads to search results and related pins.
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Lookalike audience – use an audience that behaves like your existing customers to find other people with similar interests and behaviors.
And what’s so important to consider is that Pinterest users spend twice as much as non-pinners!
So what are you waiting for? Take advantage of your 30-minute free consultation today – think about what you can achieve in just half an hour! Dare to take the step towards success and book your consultation now. Click here!
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