Imagine a vibrant marketplace teeming with 483 million potential clients, actively searching for inspiration, solutions, and a sprinkle of magic. This is Pinterest, and it might just be the lead generation goldmine you’ve been searching for as an online service provider or coach.

In this article, we’ll look more closely at the Pinterest audience, and how you as an online service provider or coach can use it to generate more income and leads. We’ll also take a closer look at the off-Pinterest strategy that’s so important for conversion, there’s also a list of action steps you can take today to make sure you get the most out of your marketing efforts.

First, let’s start by looking at the audience you’ll find on Pinterest

Pinterest is no longer just a place for millennials, recipes, and crafts. While they make up a significant portion, the platform has exploded in inclusivity, welcoming users of all ages and genders (including a surprising 40% male demographic!). 

Almost half a billion people use Pinterest to find inspiration, shop, and try new ideas every single month! With all of these searches, 96% of them are unbranded! Meaning they are not looking for all of the well-known brands, they are open to getting to know your brand and what you have to offer. And it’s fully possible to reach your ideal audience from discovery to decision.

This diverse landscape opens up a world of possibilities for service providers across various niches. For coaches specializing in business, relationships, parenting, or personal development, there’s a thriving audience waiting to discover your expertise.  Consultants in marketing, finance, or business strategy can leverage Pinterest to connect with decision-makers seeking valuable insights. 

Remember, even if your target audience isn’t the stereotypical “Pinterest user,” they’re likely still present on the platform, actively searching for solutions you can provide.

Another great fact about the Pinterest audience is that they spend 40% more a month than people on other platforms! So they are ready to buy when landing on your site.

Now, let’s take a look at the content you should focus on:

From my experience a diverse use of content is key, but as of right now (2024) Pinterest is pushing video content, much like other known social media platforms. They are after all more visually engaging and get our attention faster and for a longer amount of time than standard pictures.

But while video pins are the rising stars, don’t underestimate the power of high-quality images. Having a balance between both formats caters to different preferences and keeps your audience engaged. 

Remember, Pinterest content has a longer lifespan than fleeting social media posts, so your pins can continue to drive online lead generation for months, even years, to come! 

As you create, keep your ideal client in mind. What are their pain points? What questions do they have? Craft content that addresses their needs directly and positions you as a thought leader in your niche.

How to use Pinterest as an OSP or coach to generate income and leads:

Unlike other platforms, Pinterest is built for action. Users are actively searching and ready to click through to websites and make purchases, sign up, grab your freebie, or even book your services, making it an ideal platform for monetization for you as an online service provider or coach. 

And with its powerful search engine, you can target specific audiences and ensure your ideal clients discover your expertise. 

If you nail the visual aspect of designing pins it will lead to saves on Pinterest which in return leads to more people seeing your content. 

You have a unique opportunity to leverage your long-form content on Pinterest, when sharing your educational and informative content you show yourself as a thought leader in your niche, and in return, you gain trust and build authority with your audience.

The Funnel Formula:

Now, attracting visitors is just the first step. To truly turn clicks into clients, you need a seamless off-Pinterest funnel. Here’s where the magic happens:

• Link your blog posts to valuable freebies or services that showcase your expertise. This could be a cheat sheet, eBook, or mini-course related to your area of specialization.

• Interweave backlinks between your posts to keep visitors engaged and explore your knowledge base. This helps establish you as a trusted resource and encourages them to learn more about what you offer.

• Send Pinterest traffic to the exact page where they can find what they’re looking for. No confusing detours allowed! Make sure your landing pages are optimized for conversions, with clear calls to action and easy-to-understand information.

• Answer their questions directly on the landing page, building trust and establishing your authority. Address their pain points and demonstrate how your services can provide solutions.

• Nurture those precious email sign-ups with targeted content and offers, keeping them engaged and moving them closer to becoming clients. Offer valuable insights, exclusive discounts, or early access to new content as an incentive

While the thought of a more passive marketing solution like Pinterest sounds exciting, keep in mind that it has its ups and downs. Service providers and coaches often face specific challenges on this platform. So I put together a little roadmap to help you navigate the hurdles and start on your road to success:

Challenge 1: Create Content Consistency

Feeling overwhelmed by the constant need for fresh pins?

Solution: Batch create content! Dedicate specific days to planning, designing, and scheduling pins for weeks ahead. Utilize tools like Canva or Tailwind for efficient batching.

Resource: Learn more about batch-creating content with The Pinterest Blueprint

Struggling with inspiration?

Solution: Curate content from credible sources, giving credit to the original creators. Engage in trending challenges or participate in relevant group boards for inspiration.

Resource: Discover new content ideas with Pinterest Trends https://trends.pinterest.com/.

Challenge 2: Engagement Strategies

Finding it hard to get your pins seen and clicked?

Solution: Interact with your audience! Respond to comments, answer questions, and participate in conversations. Utilize relevant hashtags and keywords to increase discoverability.

Resource: Learn more about using hashtags effectively on Pinterest https://blog.tailwindapp.com/how-to-use-hashtags-on-pinterest

Challenge 2: Overcoming the Learning Curve

Feeling lost in the world of Pinterest analytics and algorithms?

Solution:  Identify key metrics like website traffic, lead generation, and brand awareness. Utilize Pinterest analytics and website tracking tools to monitor progress and refine your strategy. Learn from someone who knows how to read the numbers and adjust the strategy.

Resource: Enroll in the Pinterest Bluprint that covers all things analytics.

Remember, success on Pinterest requires patience, dedication, and a willingness to learn. Embrace the challenges, utilize the resources available, and most importantly, have fun with it! 

The more you engage with the platform and your audience, the closer you’ll be to reaping the rewards of Pinterest lead generation.

Ready to Claim Your Share of the Goldmine?

By implementing these strategies and leveraging Pinterest the correct way, you can transform your online presence into a magnet for qualified leads.

Remember, consistency is key. So, grab your virtual shovel, start creating captivating content, and watch your lead generation dreams blossom into reality!