If you are struggling to see the ROI (return on investment) you have been expecting from your Pinterest marketing. The chances of you making some common mistakes that are holding you back. In this article, I’ll touch on four of the most common Pinterest marketing mistakes I see creative business owners often make, I’ll also provide you with solutions on how you can solve them and start seeing the results you want.

Skipping Keyword Research:

Incorporating relevant keywords into your profile description, board titles, and pin descriptions is crucial to making it easier for potential customers to find your content in search results.

By conducting thorough keyword research, you can identify the most popular and relevant terms for your niche and strategically incorporate them into your content.

This not only boosts your visibility on the platform but also attracts the right audience to your boards and pins, increasing the chances of saves, backlinks, and bigger reach.

If you want to dive deeper into keyword research and SEO, grab the Pinterest Accelerator.

No clear strategy:

If you are just jumping in and pinning whatever you want whenever you want you’re making it really hard to see results. Especially if you just post your latest real straight from Instagram. You’ll be missing keywords, a link, and a relevant board.

What you need to do is take time to understand your target audience what content resonates with them, and what they want and are looking for on Pinterest.

Then you build a strategy around creating and curating pins that will resonate with them.

Wrong visuals:

Pinterest is a visual platform, so eye-catching images are key. Posting too many low-quality pins will only lead to a decrease in engagement (saves and outbound clicks), which will hurt your visibility and reach.

To avoid this, take the time to carefully curate your content and ensure that each pin is visually appealing, relevant to your brand, and provides value to your audience.

By consistently posting high-quality content, you’ll not only boost your engagement and reach on the platform but also establish your brand as an authority in your niche. This will set you up for success in building a strong community.

Grab 15 click-worthy pin templates here.

Self-promotion overload:

While you can (and should) promote your own products and services, Pinterest is more about providing inspiration and value to your audience.

So focusing on creating a mix of content including your portfolio, how-to’s, tips, and ideas for your audience to dive into will show you as an expert, leading to more saves, clicks, and more reach.

By avoiding these common Pinterest marketing mistakes and implementing the solutions provided, you can take your strategy to the next level. Remember, Pinterest is a powerful tool for driving traffic, generating leads, and building brand awareness. With a little planning and effort, you can see significant results from your Pinterest marketing efforts.