Strategies for Repurposing Content

Coming up with new fresh content every week can feel exhausting. That’s why repurposing the content you already have published around the World Wide Web for other things is a smart way to increase your visibility and reach a new audience across various platforms.

As a Pinterest and blog manager for brand and website designers, copywriters, and photographers, I specialize in transforming my own, and clients' existing content into powerful marketing tools tailored for Pinterest and their blog. 

So whether you're looking to save time, boost SEO, book more clients, or simply get more mileage out of your content, repurposing is the key to achieving your goals.

How to Repurpose Content

Repurposing content (also known as “content recycling”) is the practice of reusing all or elements of existing content in order to expand that content’s reach. Repurposed content is typically transformed into a new format - backlinko.com

This strategy allows you to maximize the value of your original content by giving it multiple lives and increasing its exposure across various channels.

Benefits of Repurposing Content

1. Increased Visibility: By repurposing content for different platforms, you expand your reach and tap into diverse audience segments that may not engage with your original 

2. Improve SEO: Repurposing allows you to target additional keywords and improve your search engine rankings, leading to more organic traffic.

3. Time-Saving: Creating new content from scratch is time-consuming. Repurposing leverages your existing work, saving you valuable time and resources.

4. Extended Content Lifespan: Evergreen content—content that remains relevant and valuable over time—can be continuously repurposed, ensuring it continues to generate value long after its initial publication.

5. Increased Engagement: Different formats resonate with different audiences. By presenting your content in various ways, you can engage a wider range of users.

Read this article about marketing rule of 7 to learn more about leveraging the same content over and over again

Evergreen Content

Evergreen content is timeless content that remains relevant and valuable regardless of when it is accessed. Examples include how-to guides, tutorials, industry tips, and foundational articles. This type of content is ideal for repurposing because it can be adapted and shared across multiple platforms without losing its relevance or appeal.

Evergreen content plays a crucial role in a successful content strategy. It ensures that your efforts continue to pay off over time, providing a steady stream of traffic and engagement. By focusing on evergreen topics, you can create a solid foundation of repurposable content that will serve your brand for years to come.

Repurposing Content for Pinterest

Why Pinterest?

Pinterest is a powerful visual discovery platform with over 500 million active users, making it an excellent channel for increasing brand visibility and driving traffic to your website. 

Pinterest users actively seek inspiration and ideas, which means they are more likely to engage with well-crafted, visually appealing content. By repurposing your existing content for Pinterest, you can tap into this engaged audience and significantly boost your content's reach.

Repurposing Blog Posts

1. Convert Blog Posts into Pins: Transform your blog posts into eye-catching pins by highlighting key points and using high-quality images. Each pin should include a compelling title, a brief description, and a call to action encouraging users to visit your blog for more information.

2. Create Infographics: Summarize the main ideas or data from your blog posts into infographics. Infographics are highly shareable and can effectively convey information in a visually appealing manner.

3. Design Using Canva: Utilize design tools like Canva to create professional-looking pins. Canva offers a variety of templates and design elements that make it easy to repurpose your blog content into engaging visuals.

Learn how to create click-worthy pins here

Repurposing Podcast Content

1. Turn Podcast Highlights into Quote Graphics: Extract memorable quotes or key insights from your podcast episodes and design them into quote graphics. These can be visually striking and highly shareable on Pinterest.

2. Share Podcast Episodes with Links: Create pins that link directly to your podcast episodes. Include a brief description and a strong call to action to encourage users to listen.

3. Create Short Video Clips: Repurpose audio clips from your podcast into short video snippets. Add captions and engaging visuals to make them more appealing on Pinterest.

Repurposing YouTube Content

1. Create Pin-Friendly Thumbnails: Design custom thumbnails for your YouTube videos specifically for Pinterest. Ensure they are visually appealing and include a clear, enticing call to action to drive traffic to your YouTube channel.

2. Highlight Key Video Segments: Break down your YouTube videos into shorter, digestible segments that can be shared as individual pins. Highlight key points or interesting parts of the video to capture attention.

3. Turn Videos into Infographics: Convert the main points or data presented in your videos into visually engaging infographics. Infographics can summarize lengthy video content and make it easily shareable on Pinterest.

4. Share Video Links: Create pins that link directly to your YouTube videos. Use engaging titles, descriptions, and a call to action to encourage Pinterest users to watch the full video.

5. Use Short Clips for Video Pins: Extract short, impactful clips from your YouTube videos and repurpose them as video pins. Add captions and visually appealing elements to make them stand out on Pinterest.

Repurposing Social Media Content as Blog Posts

1. Expand on Popular Social Media Posts: Take well-received social media posts and expand them into comprehensive blog articles. Elaborate on the main points, providing more detail and additional insights.

2. Compile Social Media Series: If you have a series of related social media posts, combine them into a single, cohesive blog post. This can provide a more in-depth exploration of the topic and create a valuable resource for your audience.

3. Use Social Media Q&A Sessions: If you host Q&A sessions on social media, compile the questions and answers into a blog post. This not only repurposes the content but also provides a helpful reference for your audience.

4. Turn Social Media Polls into Blog Posts: Analyze the results of polls or surveys conducted on social media and create a blog post discussing the findings. Include insights, implications, and potential actions based on the results.

5. Share Customer Testimonials and Case Studies: Use customer testimonials or case studies shared on social media as the foundation for blog posts. Expand on the stories and highlight how your services made a difference.

Examples:

1. Example 1: A Blog Post on Photography Tips:

• Original Content: A detailed blog post on photography tips.

• Repurposed for Pinterest: Create a series of pins, each featuring a different tip from the blog post. Design an infographic summarizing all tips, and use quotes from the blog post in visually appealing graphics.

2. Example 2: A Podcast on Branding Strategies:

• Original Content: A podcast episode discussing branding strategies.

• Repurposed for Pinterest: Design quote graphics featuring key takeaways from the podcast. Create a pin linking to the full episode, and make short video clips of important sections.

3. Example 3: A YouTube Tutorial on Web Design:

• Original Content: A comprehensive YouTube tutorial on web design.

• Repurposed for Pinterest: Create a custom thumbnail for the video. Break down the tutorial into short, shareable clips. Design an infographic summarizing the tutorial's key points and create pins linking directly to the full YouTube video.

4. Example 4: A Social Media Series on Copywriting Tips:

• Original Content: A series of Instagram posts with quick copywriting tips.

• Repurposed as Blog Post: Combine the tips into a detailed blog post, providing additional context, examples, and actionable advice.

Repurposing content is a powerful strategy that allows you to maximize the value of your existing work, extend its reach, and engage with a wider audience across multiple platforms. As a Pinterest and blog manager specializing in brand and website design, copywriters, and photographers, I can help you transform your content into compelling visuals and posts tailored for Pinterest and beyond.

By repurposing blog posts, podcasts, YouTube videos, and social media content, you can ensure your message resonates with different audience segments while saving time and resources. This not only enhances your content's visibility and SEO but also leverages the potential of evergreen content to continually generate traffic and engagement.

If you're ready to take your content strategy to the next level and make the most of your existing materials, reach out today. Together, we can create a tailored repurposing plan that maximizes your content's impact and drives your brand's success.

FAQs

Can you repurpose my existing content for Pinterest, and if so, how?

Yes, I can repurpose your existing content for Pinterest when I work with you and manage your Pinterest account. Here's how:

• Blog Posts: Convert them into visually appealing pins, infographics, and summaries.

• Podcasts: Turn highlights into quote graphics, share episodes with links, and create short video clips.

• YouTube Videos: Design custom thumbnails, highlight key segments, and create infographics and video pins.

• Social Media Content: Expand on popular posts, compile series, use Q&A sessions, turn polls into blog posts, and share testimonials as detailed stories.

Will you provide suggestions for repurposing content across other platforms?

Absolutely! I offer tailored strategies for repurposing content across various platforms, including:

• Instagram: Transform IG content to blog posts.

• Podcast: Write transcription or summaries as blog posts.

• YouTube: Create video summaries as blog posts.

With these strategies, you can effectively repurpose your content, ensuring it reaches and resonates with a diverse and engaged audience across all your chosen platforms. Reach out to get started on enhancing your content strategy today!

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